Following Our Bliss

Image of Yeshe and Albert kissing as orbs of light dance around them.

Image of Yeshe and Albert kissing as orbs of light dance around them.


Since 2006, we've followed our dreams, starting out as a small private practice in a Berkeley office, growing over a decade into a booming retail shop in Oakland, then a second shop in Portland. 

Then we heard the call of the mountains. We are now based exclusively in Dunsmuir, CA with the beauty of nature and the excitement of thousands of annual spiritual pilgrims to Mt Shasta. We thrive when we are exploring the world and making connections with fellow mystic travelers, and we bring that spirit to our work with products you won’t find anywhere else, world-class readings, and spiritual travel opportunities.

Our shop at 5816 Dunsmuir Ave in Dunsmuir, CA, specializes in:

  • skillful, experienced, and caring intuitive readings

  • mystery school classes and spiritual retreats to help you access the magic within

  • ethically-sourced crystals from small family mines

  • beautiful jewelry

  • luscious, handmade perfumes and self-care products

  • herbal remedies for healing

We roll out new products, classes, and services as creativity moves us and new ideas manifest. Follow our Instagram or sign up for our newsletter below to keep track of our latest online sales, pop-up shops, classes, readings, and events.

Our Values

  • We build relationships. Our business has flourished for over a decade because we build caring relationships with our customers, vendors, and artists. We treat people with dignity, respect, and consideration for their needs, and we put special effort into our work with you.

  • We love it here. We chose to be here. Dunsmuir and Siskiyou County are our home. We employ locals, we care about the natural landscape and the indigenous people of this region, we work to help protect the clean, fresh water here, and we love to share our enthusiasm for our quaint little community with visitors.

  • We source ethically. We carry wildcrafted and ethically-harvested sage that has been gathered with the proper permits and indigenous permission. We work with small family businesses and avoid large corporate crystal companies. Our candles come from a family of spiritual practitioners. We feature the work of local artists and craftspeople. We use recycled packaging for our mail orders, and we avoid plastic and styrofoam.

  • We price our goods fairly. Our pricing reflects fair treatment for both our suppliers and our customers. We pay artists and craftspeople what they deserve, and we set our prices as low as possible so that our customers receive great products they can afford.

  • We care about something more important than money. When we sat down to create the plan for our move to Siskiyou County, we first made a list of all the things we wanted to do here that were more important to us than a paycheck. Of course we need to survive, like anyone else, but our primary motivation in all that we do at The Sacred Well is the freedom to make a living according to our values, holding for the benefit of all beings.

Thank you for being part of The Sacred Well journey. We welcome you to come see how good it feels when love leads the way for a small, caring group of artists and creatives.